Jellysmack x Sephora: Foundation Domination

Spearheaded the highly acclaimed 'Foundation Domination' campaign for Sephora, showcasing diverse talent in beauty tutorials to promote a new line of foundations. Demonstrated a deep understanding of the brand's commitment to diversity and inclusion by emphasizing diverse skin tones and showcasing the extensive shade range.

Managed influencer talent, excelling in talent management and fostering strong relationships. Led all aspects of production, from pre to post, ensuring seamless execution. Collaborated closely with the marketing team to optimize short-form cuts for various social media platforms. I focused on creativity, strategic thinking, and project management skills to deliver impactful campaigns that resonate with audiences and drive brand growth.