Toyota x ‘Take a Bold New Turn’:

As an experienced agency producer, I took on the responsibility of creating the Toyota commercial titled 'Take a Bold New Turn.' With a focus on engaging a new target audience and showcasing the perfect vehicle for embracing new adventures, I played a crucial role in every stage of the production process.

Working closely with the creative team, we developed a concept that resonated with young women experiencing life transitions, like motherhood. I managed the project from pre-production through post, maintained budgets, and sourced the production crew.

Collaborating directly with Toyota, we successfully brought their vision to life and delivered a commercial that effectively showcased the versatility of Toyota vehicles. My experience as an agency producer for this project has strengthened my ability to connect with audiences, inspire them to embrace new beginnings and create impactful advertising campaigns.